YOUR PARTNER IN MAXIMIZING YOUR ROSE PARADE® EXPERIENCE
Participating in the Rose Parade® demands precision in meeting strict deadlines and deliverables. Artistic Entertainment Services excels at guiding clients through this intricate process, enhancing their exposure, and elevating the participant experience. Our value-added services include:
MARKETING, PR & MEDIA INTERVIEWS
PROJECT MANAGEMENT
EVENT PLANNING / DECO WEEK & PARADE DAY
FLOAT FEST POP-UP ACTIVATIONS
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MAKING A BIG IMPRESSION
Our focus on maximizing each float’s entertainment value, through narrative, humor, effects, or performance elements, has enabled us to lead the conversation and capture the imagination of both the crowds and the press. In fact, our outreach to the press begins long before the floats start rolling down Colorado Boulevard, because we know that the story of each float plays a key part in attracting local and national press coverage. Our team works hand-in-hand with clients to seed stories, build anticipation, and ensure that the story of their float is told.
MARKETING, PR & MEDIA INTERVIEWS
At AES, we excel in crafting floats that not only win the hearts of the crowd but also dominate the press and media spotlight. With a massive audience of over half a million people lining the parade route, coupled with extensive coverage from local, national, and international broadcasters, as well as engaging multi-platform social media campaigns and live streaming, our floats shine in the global spotlight, making each new year's celebration in Pasadena, California truly spectacular.
PROJECT MANAGEMENT
Our comprehensive team-based system meticulously manages scheduling, purchasing, and fabrication, ensuring that float projects are executed with precision. From the earliest stages of project development to the final float production, our dedicated Project Managers oversee the entire lifecycle, maintaining open and transparent communication with clients throughout the float building process.
EVENT PLANNING, DECO WEEK & PARADE DAY
Delivering an exceptional float sponsor experience is at the core of our values here at AES. With a year-round team of over 200 staff members, including creatives, project managers, float decorating coordinators, and fabricators, we ensure industry-leading craftsmanship and support throughout the entire lifecycle of each float project. From design and construction to decoration, logistics, event planning, and parade day coordination, our commitment remains unwavering.
FLOAT FEST POP-UP ACTIVATIONS
Floatfest Pop-Up Activations offer a dynamic marketing tool and a prime opportunity for our clients' brand exposure. These activations create a lasting and meaningful impact, delivering an immersive, memorable, and shareable experience that enhances marketing and branding visibility. In a landscape where brand activations are highly effective and ubiquitous, our Floatfest Pop-Up Activations stand out, promising a unique and engaging experience.
