At AES, our journey into float creation initiates with a thoughtful and attentive ear to our clients' needs. We work hand-in-hand, transforming their objectives into a Big Idea that will resonate uniquely in the grandeur of the Rose Parade®. While a float's aesthetics hold undeniable importance, we understand that it's the entertainment value that leaves an indelible mark, crafting enduring memories and attracting vital media coverage. In our meticulous design process, we don't just focus on animation, scale, and effects; we delve into the art of surprise and delight. Beyond the technical aspects, we infuse humor, captivating characters, and those clever little details that resonate with both kids and adults alike. It's this harmonious blend that ensures our floats not only capture attention but create an unforgettable experience for the audience.